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Laura Gotkin

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Senior UX Designer at AIR MILES

Probably listening to Aretha Franklin — You Send Me

AI-powered sprint planning tool

Designing and building a workforce planning tool powered by AI

Design application challenge built with AI tools and real working AI functionality

Claude Code Figma MCP AI-Assisted
Case study preview

From 2 Steps to 1: Reducing Friction at Checkout

Accelerating test and learn with AI-built prototypes

UX design AI prototyping Figma Make
AIR MILES Rewards landing screen redesign

One landing page to motivate 10M+ collectors to redeem

Re-designed the AIR MILES Rewards landing screen into a motivating, e-commerce inspired browsing experience

UX/UI Design Design system Components Responsive web design
Case study preview

Unlocking 25% More Conversions with In-App Gift Card Redemptions

Re-designed the AIR MILES Gift Card redemption flow

UX/UI Design App design Component design
Vibe coding my presentation

Vibe coding my portfolio

How I rebuilt my portfolio with Figma, Claude Code and Cursor

Vibe coding Responsive design Components Claude code Cursor