Laura Gotkin

Laura Gotkin

Senior UX Designer

Probably listening to Aretha Franklin — You Send Me

  • UX Design
  • UI Design
  • Prototyping
  • Design systems
  • UX Research
  • Design ops
  • Documentation
  • Stakeholder management
  • Workshop facilitation
  • Storytelling
  • Problem solving
AIR MILES Rewards landing screen redesign

One landing page to motivate 10M+ collectors to redeem

Re-designed the AIR MILES Rewards landing screen into a motivating, e-commerce inspired browsing experience

UX/UI Design Design system Components Responsive web design
Case study preview

From 3 Steps to 1: Reducing Friction at Checkout

Rapid concept validation to inform the roadmap

UX design AI prototyping Figma Make
Case study preview

Unlocking 25% More Conversions with In-App Gift Card Redemptions

Re-designed the AIR MILES Gift Card redemption flow

UX/UI Design App design Component design
Vibe coding my presentation

Vibe coding my portfolio

How I rebuilt my portfolio with Figma, Claude Code and Cursor

Vibe coding Responsive design Components Claude code Cursor