Hey there! I’m Laura, a UX Designer based in Toronto, Canada.

I began my career in People Operations and Learning & Development, where I spent over six years designing programs and processes to improve the employee experience. That foundation shaped how I approach UX today - with empathy, systems thinking, and a focus on meaningful impact.

Since moving into UX, I’ve been designing digital experiences for one of Canada’s most recognized loyalty programs: AIR MILES. I’ve worked across both their website and mobile app, helping improve how millions of collectors interact with the brand - from booking travel, to earning Miles, to redeeming rewards.

And yes - I once pitched (and earned) a promotion using Super Mario memes (check it out on my “The Power of Storytelling” page). Because thoughtful storytelling matters, and sometimes a little playfulness helps get the job done.

I love solving complex problems, working with smart, kind teammates, and creating experiences that truly serve the people using them.